Research. Shape.
Ship.
Product Designer with 5+ years in fintech and digital banking. I define the problem before I design the screen, scoping, sequencing, and shipping with the constraints that come with regulated products.
Product Designer with 5+ years in fintech and digital banking. I define the problem before I design the screen, scoping, sequencing, and shipping with the constraints that come with regulated products.
Interviews, diary studies, and ride-alongs that surface the constraint nobody wrote in the brief.
Tokens, components, and documentation that survive three roadmaps and two rebrands.
Guiding product vision through user research, competitive analysis, and strategic design thinking.
Instrumented flows and honest retros. If it did not move a number, I say so out loud.
Product Design
One onboarding flow served every customer, regardless of why they came. Loan applicants who failed eligibility were still onboarded into savings accounts they never intended to use, leaving roughly one in six new accounts dormant from the day it opened.
Product Design
Post-launch testing showed high onboarding drop-offs. While all required inputs were necessary for compliance, users perceived the process as too long and overwhelming, revealing an experience design problem rather than a content problem.
UI/UX Design
As part of a company-wide rebranding, BJJ and BSQ merged two separate websites into a single platform to create a unified digital experience. The challenge was to preserve detailed product information while simplifying navigation and reducing content complexity. By redesigning the information architecture, the new platform aligned with the refreshed brand identity, improved product discoverability, and delivered a clearer, more intuitive experience for both product-focused users and general visitors.
Design System
Creating a scalable mobile design system for Bank Saqu, then auditing it honestly to turn a strong token and component foundation into a system teams can trust, implement, and evolve.
With over 5 years of experience in product design, I create user-centered solutions that balance business goals, technical constraints, and seamless user experiences.
From discovery to delivery, I work closely with cross-functional teams to design intuitive products that solve real problems and drive measurable impact.