Projects

Product Design

One flow served every customer, whatever they came for. Nobody ever asked why they were there, and about one in six new accounts opened dormant from day one.

Product Design

Post-launch testing showed high onboarding drop-offs. While all required inputs were necessary for compliance, users perceived the process as too long and overwhelming, revealing an experience design problem rather than a content problem.

UI/UX Design

As part of a company-wide rebranding, BJJ and BSQ merged two separate websites into a single platform to create a unified digital experience. The challenge was to preserve detailed product information while simplifying navigation and reducing content complexity. By redesigning the information architecture, the new platform aligned with the refreshed brand identity, improved product discoverability, and delivered a clearer, more intuitive experience for both product-focused users and general visitors.

Design System

Creating a scalable mobile design system for Bank Saqu, then auditing it honestly to turn a strong token and component foundation into a system teams can trust, implement, and evolve.

Product Design

As Bank Saqu expanded its offerings, the homepage became cluttered with features, promotions, and updates, making navigation and product discovery more difficult. The redesign focused on simplifying the experience through clearer information hierarchy, improved discoverability, and a scalable structure to support future growth.

UI/UX Design

KeceKu (Kupedes Extra Cepat) is a micro-scale commercial loan digitized to replace the conventional, in-branch Kupedes process. I designed a webview application that lets existing BRI debtors apply for loans online, anytime and anywhere (24/7), without visiting a branch. The core challenge: most customers have low digital literacy, so the app had to stay clean and consistently easy to understand at every step.